Many startups build a website before renting an office because they realize the importance of establishing an online presence. Many turn to a web design agency in Delhi to create a unique website to establish their brand. Being a startup owner gives you an edge over established companies in the sense that you can apply the latest designing trends to your website to make your brand seem sleek and modern. You need to consider various elements like text, code, widgets, colours, etc. when creating a design.
Web Design Tips For Startups
Keep Your Design Minimalistic
Minimalism is the norm among modern web designers because visitors find websites with fewer elements pleasing to the eyes and easier to use. Do not overcrowd your website with widgets, only add the features that your visitors need. Make use of the negative space between elements to keep your theme neat and use a simple navigation system to offer a better UX to your visitors. It will also ensure that your website loads fast.
Use Responsive Design
Responsive design is no longer a trend but a norm because every web design agency in Delhi can vouch for its importance. A responsive theme can adjust your website elements based on your visitor’s screen size, so they can access your URL from any device and experience the same level of UX on them, theoretically. It takes less time, money and effort to build one responsive site than a separate website for different devices or themes for a dynamic serving site. It’s also easier to maintain and update than the latter two.
Mobile-first is an approach to designing a mobile-friendly website where the designer builds the website for mobile devices and builds the design up from there for tablets and desktops. This approach ensures that the website works well on mobile devices, which is important because most people use them to access the net. This approach includes using CTA buttons large enough to tap, simple design, etc.
Apply The Right Colours
You need to be consistent with your colours for effective branding so that your visitors get a consistent message on different platforms. Choose your colours carefully based on the type of mood you want to create. Choose shades that work well with each other. Choose one or two brand colours for your brand and use neutral hues for the copy.
Improve Content Legibility
The web content conveys what your website is all about. It needs to be legible so that there’s no misunderstanding. Use the sans serif fonts for your web content for better legibility. Make sure that the text contrasts the background. Keep a line-height of 1.5 to 1.75 to create a clean layout. Use only one font or two fonts to keep the design consistent.
Add The Right Social Buttons
Adding social media buttons to your website is important to integrate it with your accounts but you don’t need to add every social media button you can find. You can consult a social media agency to identify which platforms are popular among your potential customers and which match your brand personality before adding them.
Design For Users
The user’s experience has a direct impact on your website’s bounce rate, which impacts its SERP rankings. You need to improve your site’s UX to reduce bounce rates and improve your rank. Think about how your users will use your website and arrange your UI accordingly. Improve your site’s loading speed by compressing your images and removing unnecessary elements.
Integrate Social Media In Sign-Ups & Comment
Many people feel reluctant about signing up for newsletters or leaving comments under the blog because they have to spend some time filling their details. You can make this step easier by allowing sign-ups through social media accounts. Most people are always logged into their Facebook or Google account and it takes a few steps. You can consult a social media agency to identify the best platforms for this purpose.