The greatest fear any app developer has even before launching their app is whether anyone will download it or not. But you don’t need to worry about it if you develop a marketing strategy alongside the app development process. There are many marketing strategies you can use, of which social media marketing is the best suited. A social media advertising agency in Delhi can help you reach your target audience through platforms best suited to reach them. Social media also generates referrals and word of mouth, which can be more effective than other methods of promotion. You can try various tried and tested methods to promote your app on social media.
How To Use Social Media To Promote Apps?
Identify Ideal Social Media Platforms
Before you start your SMM campaign, you need to identify which social networking sites are suitable to promote your app. This will depend on which SNS are popular among your target audience and the tone you want to give your app. You can use multiple platforms together for different purposes, e.g. you can use Facebook to build a community around your app, Quora to answer customer queries, Instagram to create a brand image and twitter to acquire users through engagement.
Use Social Media Advertising
Paid ads can help you reach many people in your target locations in a short time. They account for an average of 49 per cent of mobile app downloads according to a 2015 Google report. Most social media platforms allow you to customize your campaign to focus on your target audience based on their demographics like age, gender, etc. You can hire a social media advertising agency in Delhi to make the most out of your campaign.
Share Content On Social Media
Content in the forms of blogs, posts, videos, etc. can help you engage, educate and entertain your target audience. Use it to show how your app can benefit them to boost your downloads. You need to share content on social media platforms at regular intervals to maintain interest in your app.
Make Apps Easy To Download
If your ad leads users to an app site, you might lose a few customers while they wait for the page to load. Fortunately for you, you don’t need to redirect your ads to the app store because Facebook, Twitter and other major social media platforms allow users to download apps through ads. This limits the app download process to one step, which boosts your downloads. Go to the ad campaign setting and enable download app before launching the campaign.
Seek Reviews and Ratings
Most people check the app’s ratings and reviews before deciding whether to download it or not. Other than Play Store and App Store ratings, you should also build your social media ratings and reviews by asking users for feedback. You should respond to positive and negative reviews with a calm head to maintain your reputation. You can also invite reviewers from blogs and news sites to test your app after the app developers in Delhi launch it, and write reviews on it.
Encourage User-Generated Content
Customers tend to trust other customers about their buying decisions so using user-generated content to advocate for your app makes sense. The content could be something as simple as a customer sharing a post on how good the app is. You can share it on your brand’s social media account for social validation. You can also run hashtag campaigns and contests to encourage users to generate content.
Partner With Influencers
Your target customers may not trust you but they trust social media influencers. Micro-influencers (people with 10k or fewer followers) are ideal. You can sponsor their content in exchange for promotion or invite influencers to test and review your app after the app developers in Delhi launch it on App Store or Play Store. You need to identify which influencers deal with your niche audience on your target social media platforms before approaching them for partnerships.