Category Archives: Digital Marketing

Tips For SEO Success-Get One Of The Most For Your Initiatives

 

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Tips From A Digital Marketing Agency To Promote Restaurants

digital marketing agency nj

Investing in web design in New Jersey is simply the first step to build your online presence. While a website can act as your online marketplace and help you build your brand, you need to implement other digital marketing strategies like search engine optimization and social media marketing to drive web traffic and sales.

The exact strategies you use will differ from other restaurants based on your business goals but the methods are similar. You get the best results when you integrate your marketing tools rather than using them separately.

Digital Marketing Tips For Restaurants

Add Online Reservation Form

If you own a busy place, then adding a reservation form to your web design in New Jersey would be convenient for you and your platforms. You can either build a form from scratch based on your needs or use a reservation plug-in.

Keep it simple for your customers by asking only the necessary details like name, the number of guests, date, time and contact details.

Update/Create New Website

Many restaurants use old and outdated website templates while many don’t have a website and rely on Facebook. Having a modern website is the first step to build your online presence because it will act as your brand image and support your marketing efforts. Agencies like Red Dash Media specialize in creating pixel perfect, SEO-friendly and responsive sites for restaurants.

A responsive theme ensures that your website looks good and is user-friendly on smartphones, tablets and desktops. This will also help you reach mobile users.

Add Keywords

The best SEO companies in NYC use keyword research tools to find keywords with high search volume and low competition to improve your web traffic and generate leads. Most importantly, the keywords should be relevant to your menu and services so that the visitors find what they’re looking for.

Location-based keywords are best for local searches. You need to place them throughout your website based on their relevance to your web content. Stay within the two percent limit and use them as naturally as possible.

Claim Business Listings

The best SEO companies in NYC claim business listings for their clients because they understand the importance of local searches. When going to a new place, many consumers search for good restaurants within their locations for the sake of convenience. Showing up on local searches will improve your conversion rate.

You should claim your listings on Google My Business, Yelp, Bing Places for Business, etc. Make sure that your NAP (name, address and phone) details are consistent with the one on your website.

Run Geo-Targeted Ads

Another way that a digital marketing agency in NJ can help you reach your target audience is through geo-targeted ads. Search engines and social media platforms allow you to define who your ads will reach based on the person’s age, location, gender, etc. and also how long you want the ads to run.

Online paid ads give better ROI than offline ads because they are narrowcasted to people who may genuinely be interested in what your menu has to offer. This helps you make the most out of your budget.

Create Social Media Accounts

Social media accounts help you build a two-way communication channel between you and your target audience. You can use them to post announcements, ads and stories while users respond with likes, comments, queries and complaints. A digital marketing agency in NJ can help you identify which social media platforms are best for you based on your target audience.

Most restaurants use Instagram and Facebook. Instagram is the favorite platform for food lovers and will help you reach out to them through enticing images of your main dishes. Facebook helps you build a community with your loyal customers.

Create A Blog Section

Agencies like Red Dash Media make use of blogs to boost a restaurant’s search engine optimization and social media marketing strategies. A blog helps you add relevant keywords to the website and connect with your customers through insightful articles that they can learn from. It can also act as your newsroom section where you can share events and press releases.

You don’t need to post on this section daily, once a month is enough as long as you are posting good content. Long-form blogs tend to perform better because they contain more information.

Insert Keywords In Meta Tags

Your site’s meta title and description are what users see when they search for new restaurants to dine in. The meta title helps you rank on SERPs, so add keywords in them. Local SEO companies in NY add keywords to meta description as well because Bing still considers them important.

Some Tips To Remarket To Your Customers The Right Way

Digital marketing agency in delhi

Retargeting or remarketing is all about advertising your products and services to people based on their previous actions, like visiting a website or searching for said products. People working in a digital marketing agency in Delhi or running an online store are familiar with the concept and may not see anything wrong with it. But the general public isn’t sure about how it works and may worry about how you are using their data. You can alleviate these concerns by retargeting your products tactfully.

Tips For Retargeting Tactfully

Leave Customers Who Convert Alone

Once a customer buys your product, it’s time to stop retargeting them because there’s nothing more annoying than receiving ads for a laptop that you already bought. You need to stop retargeting the customer so that they keep a positive view of the purchase and offer a good word of mouth for your products. You can use a burn code to remove the customer from your remarketing list. You can advertise discount codes or other products they may be interested in instead.

Optimize Your Website For Conversion

The best way to prevent disturbing people with retargeted ads is to not retarget them in the first place, and the best way to reduce the need for retargeting is to improve your conversion rate. If your visitors convert on the first visit, then you don’t need to send them reminders to do so. There are many ways to improve your website’s conversion rate, like simplifying the checkout process, maintaining consistency between ads and products, etc. You can consult a digital marketing agency in Delhi to audit your website and identify what changes you need to make to improve your conversion rate.

Try Different Remarketing Strategies

Most people think of retargeting in terms of search retargeting (i.e. based on what search terms the user used on search engines.) But you can also retarget someone based on how they interact with a website, email, etc. Of these, website retargeting seems to be the most efficient. You should try out different strategies and see which gives you the best results.

Limit How Many Times You Retarget Your Customers

If your customer doesn’t buy the product that they were checking out a few days ago despite your third advertisement, then they have probably lost interest in it. Displaying more ads might just cause them to deactivate their account on your online store, so stop after a few tries. This will also help you save money and invest in other strategies. You should decide how many times your customers will see the ad per day, week or month and stick to that limit.

Offer An Opt-Out Option

These days remarketing strategies hardly go unnoticed because people know you are retargeting them when they see ads for items that they abandoned in their shopping cart at your e-commerce site. While some may be okay with it, many might find it annoying and wish to opt out of your list. You should offer them that option so that they can be at peace about their privacy and you can focus your efforts on other strategies.

Update Your Ads

You can remarket the same products to your customers for a long time if you update your ads after a few months. Many customers get used to the ads and start ignoring them after a few months. You can maintain their interest in the products by changing the ad copy, style or format after a few months.

Segment Your Visitors

Every customer is different from the other, e.g. some may visit your website’s homepage to see what you’re all about while some may be looking for a product and may have nearly bought it before abandoning their cart. You need to segment these customers into different categories and develop different strategies for both. The first category may need ads that talk more about what you have to offer while the second category may need subtle reminders about their cart.

In conclusion, the key to retargeting your target audience successfully is to be tactful about it.