Category Archives: Web Design

Tips For SEO Success-Get One Of The Most For Your Initiatives


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Tips From A Digital Marketing Agency To Promote Restaurants

digital marketing agency nj

Investing in web design in New Jersey is simply the first step to build your online presence. While a website can act as your online marketplace and help you build your brand, you need to implement other digital marketing strategies like search engine optimization and social media marketing to drive web traffic and sales.

The exact strategies you use will differ from other restaurants based on your business goals but the methods are similar. You get the best results when you integrate your marketing tools rather than using them separately.

Digital Marketing Tips For Restaurants

Add Online Reservation Form

If you own a busy place, then adding a reservation form to your web design in New Jersey would be convenient for you and your platforms. You can either build a form from scratch based on your needs or use a reservation plug-in.

Keep it simple for your customers by asking only the necessary details like name, the number of guests, date, time and contact details.

Update/Create New Website

Many restaurants use old and outdated website templates while many don’t have a website and rely on Facebook. Having a modern website is the first step to build your online presence because it will act as your brand image and support your marketing efforts. Agencies like Red Dash Media specialize in creating pixel perfect, SEO-friendly and responsive sites for restaurants.

A responsive theme ensures that your website looks good and is user-friendly on smartphones, tablets and desktops. This will also help you reach mobile users.

Add Keywords

The best SEO companies in NYC use keyword research tools to find keywords with high search volume and low competition to improve your web traffic and generate leads. Most importantly, the keywords should be relevant to your menu and services so that the visitors find what they’re looking for.

Location-based keywords are best for local searches. You need to place them throughout your website based on their relevance to your web content. Stay within the two percent limit and use them as naturally as possible.

Claim Business Listings

The best SEO companies in NYC claim business listings for their clients because they understand the importance of local searches. When going to a new place, many consumers search for good restaurants within their locations for the sake of convenience. Showing up on local searches will improve your conversion rate.

You should claim your listings on Google My Business, Yelp, Bing Places for Business, etc. Make sure that your NAP (name, address and phone) details are consistent with the one on your website.

Run Geo-Targeted Ads

Another way that a digital marketing agency in NJ can help you reach your target audience is through geo-targeted ads. Search engines and social media platforms allow you to define who your ads will reach based on the person’s age, location, gender, etc. and also how long you want the ads to run.

Online paid ads give better ROI than offline ads because they are narrowcasted to people who may genuinely be interested in what your menu has to offer. This helps you make the most out of your budget.

Create Social Media Accounts

Social media accounts help you build a two-way communication channel between you and your target audience. You can use them to post announcements, ads and stories while users respond with likes, comments, queries and complaints. A digital marketing agency in NJ can help you identify which social media platforms are best for you based on your target audience.

Most restaurants use Instagram and Facebook. Instagram is the favorite platform for food lovers and will help you reach out to them through enticing images of your main dishes. Facebook helps you build a community with your loyal customers.

Create A Blog Section

Agencies like Red Dash Media make use of blogs to boost a restaurant’s search engine optimization and social media marketing strategies. A blog helps you add relevant keywords to the website and connect with your customers through insightful articles that they can learn from. It can also act as your newsroom section where you can share events and press releases.

You don’t need to post on this section daily, once a month is enough as long as you are posting good content. Long-form blogs tend to perform better because they contain more information.

Insert Keywords In Meta Tags

Your site’s meta title and description are what users see when they search for new restaurants to dine in. The meta title helps you rank on SERPs, so add keywords in them. Local SEO companies in NY add keywords to meta description as well because Bing still considers them important.

Some Tips To Remarket To Your Customers The Right Way

Digital marketing agency in delhi

Retargeting or remarketing is all about advertising your products and services to people based on their previous actions, like visiting a website or searching for said products. People working in a digital marketing agency in Delhi or running an online store are familiar with the concept and may not see anything wrong with it. But the general public isn’t sure about how it works and may worry about how you are using their data. You can alleviate these concerns by retargeting your products tactfully.

Tips For Retargeting Tactfully

Leave Customers Who Convert Alone

Once a customer buys your product, it’s time to stop retargeting them because there’s nothing more annoying than receiving ads for a laptop that you already bought. You need to stop retargeting the customer so that they keep a positive view of the purchase and offer a good word of mouth for your products. You can use a burn code to remove the customer from your remarketing list. You can advertise discount codes or other products they may be interested in instead.

Optimize Your Website For Conversion

The best way to prevent disturbing people with retargeted ads is to not retarget them in the first place, and the best way to reduce the need for retargeting is to improve your conversion rate. If your visitors convert on the first visit, then you don’t need to send them reminders to do so. There are many ways to improve your website’s conversion rate, like simplifying the checkout process, maintaining consistency between ads and products, etc. You can consult a digital marketing agency in Delhi to audit your website and identify what changes you need to make to improve your conversion rate.

Try Different Remarketing Strategies

Most people think of retargeting in terms of search retargeting (i.e. based on what search terms the user used on search engines.) But you can also retarget someone based on how they interact with a website, email, etc. Of these, website retargeting seems to be the most efficient. You should try out different strategies and see which gives you the best results.

Limit How Many Times You Retarget Your Customers

If your customer doesn’t buy the product that they were checking out a few days ago despite your third advertisement, then they have probably lost interest in it. Displaying more ads might just cause them to deactivate their account on your online store, so stop after a few tries. This will also help you save money and invest in other strategies. You should decide how many times your customers will see the ad per day, week or month and stick to that limit.

Offer An Opt-Out Option

These days remarketing strategies hardly go unnoticed because people know you are retargeting them when they see ads for items that they abandoned in their shopping cart at your e-commerce site. While some may be okay with it, many might find it annoying and wish to opt out of your list. You should offer them that option so that they can be at peace about their privacy and you can focus your efforts on other strategies.

Update Your Ads

You can remarket the same products to your customers for a long time if you update your ads after a few months. Many customers get used to the ads and start ignoring them after a few months. You can maintain their interest in the products by changing the ad copy, style or format after a few months.

Segment Your Visitors

Every customer is different from the other, e.g. some may visit your website’s homepage to see what you’re all about while some may be looking for a product and may have nearly bought it before abandoning their cart. You need to segment these customers into different categories and develop different strategies for both. The first category may need ads that talk more about what you have to offer while the second category may need subtle reminders about their cart.

In conclusion, the key to retargeting your target audience successfully is to be tactful about it.

Some Important Web Design Tips For Startup Businesses

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Many startups build a website before renting an office because they realize the importance of establishing an online presence. Many turn to a web design agency in Delhi to create a unique website to establish their brand. Being a startup owner gives you an edge over established companies in the sense that you can apply the latest designing trends to your website to make your brand seem sleek and modern. You need to consider various elements like text, code, widgets, colours, etc. when creating a design.

Web Design Tips For Startups

Keep Your Design Minimalistic

Minimalism is the norm among modern web designers because visitors find websites with fewer elements pleasing to the eyes and easier to use. Do not overcrowd your website with widgets, only add the features that your visitors need. Make use of the negative space between elements to keep your theme neat and use a simple navigation system to offer a better UX to your visitors. It will also ensure that your website loads fast.

Use Responsive Design

Responsive design is no longer a trend but a norm because every web design agency in Delhi can vouch for its importance. A responsive theme can adjust your website elements based on your visitor’s screen size, so they can access your URL from any device and experience the same level of UX on them, theoretically. It takes less time, money and effort to build one responsive site than a separate website for different devices or themes for a dynamic serving site. It’s also easier to maintain and update than the latter two.

Think Mobile-First

Mobile-first is an approach to designing a mobile-friendly website where the designer builds the website for mobile devices and builds the design up from there for tablets and desktops. This approach ensures that the website works well on mobile devices, which is important because most people use them to access the net. This approach includes using CTA buttons large enough to tap, simple design, etc.

Apply The Right Colours

You need to be consistent with your colours for effective branding so that your visitors get a consistent message on different platforms. Choose your colours carefully based on the type of mood you want to create. Choose shades that work well with each other. Choose one or two brand colours for your brand and use neutral hues for the copy.

Improve Content Legibility

The web content conveys what your website is all about. It needs to be legible so that there’s no misunderstanding. Use the sans serif fonts for your web content for better legibility. Make sure that the text contrasts the background. Keep a line-height of 1.5 to 1.75 to create a clean layout. Use only one font or two fonts to keep the design consistent.

Add The Right Social Buttons

Adding social media buttons to your website is important to integrate it with your accounts but you don’t need to add every social media button you can find. You can consult a social media agency to identify which platforms are popular among your potential customers and which match your brand personality before adding them.

Design For Users

The user’s experience has a direct impact on your website’s bounce rate, which impacts its SERP rankings. You need to improve your site’s UX to reduce bounce rates and improve your rank. Think about how your users will use your website and arrange your UI accordingly. Improve your site’s loading speed by compressing your images and removing unnecessary elements.

Integrate Social Media In Sign-Ups & Comment

Many people feel reluctant about signing up for newsletters or leaving comments under the blog because they have to spend some time filling their details. You can make this step easier by allowing sign-ups through social media accounts. Most people are always logged into their Facebook or Google account and it takes a few steps. You can consult a social media agency to identify the best platforms for this purpose.

How To Promote Apps Through Social Media Marketing?

Social Media Advertising Agency In Delhi

The greatest fear any app developer has even before launching their app is whether anyone will download it or not. But you don’t need to worry about it if you develop a marketing strategy alongside the app development process. There are many marketing strategies you can use, of which social media marketing is the best suited. A social media advertising agency in Delhi can help you reach your target audience through platforms best suited to reach them. Social media also generates referrals and word of mouth, which can be more effective than other methods of promotion. You can try various tried and tested methods to promote your app on social media.

How To Use Social Media To Promote Apps?

Identify Ideal Social Media Platforms

Before you start your SMM campaign, you need to identify which social networking sites are suitable to promote your app. This will depend on which SNS are popular among your target audience and the tone you want to give your app. You can use multiple platforms together for different purposes, e.g. you can use Facebook to build a community around your app, Quora to answer customer queries, Instagram to create a brand image and twitter to acquire users through engagement.

Use Social Media Advertising

Paid ads can help you reach many people in your target locations in a short time. They account for an average of 49 per cent of mobile app downloads according to a 2015 Google report. Most social media platforms allow you to customize your campaign to focus on your target audience based on their demographics like age, gender, etc. You can hire a social media advertising agency in Delhi to make the most out of your campaign.

Share Content On Social Media

Content in the forms of blogs, posts, videos, etc. can help you engage, educate and entertain your target audience. Use it to show how your app can benefit them to boost your downloads. You need to share content on social media platforms at regular intervals to maintain interest in your app.

Make Apps Easy To Download

If your ad leads users to an app site, you might lose a few customers while they wait for the page to load. Fortunately for you, you don’t need to redirect your ads to the app store because Facebook, Twitter and other major social media platforms allow users to download apps through ads. This limits the app download process to one step, which boosts your downloads. Go to the ad campaign setting and enable download app before launching the campaign.

Seek Reviews and Ratings

Most people check the app’s ratings and reviews before deciding whether to download it or not. Other than Play Store and App Store ratings, you should also build your social media ratings and reviews by asking users for feedback. You should respond to positive and negative reviews with a calm head to maintain your reputation. You can also invite reviewers from blogs and news sites to test your app after the app developers in Delhi launch it, and write reviews on it.

Encourage User-Generated Content

Customers tend to trust other customers about their buying decisions so using user-generated content to advocate for your app makes sense. The content could be something as simple as a customer sharing a post on how good the app is. You can share it on your brand’s social media account for social validation. You can also run hashtag campaigns and contests to encourage users to generate content.

Partner With Influencers

Your target customers may not trust you but they trust social media influencers. Micro-influencers (people with 10k or fewer followers) are ideal. You can sponsor their content in exchange for promotion or invite influencers to test and review your app after the app developers in Delhi launch it on App Store or Play Store. You need to identify which influencers deal with your niche audience on your target social media platforms before approaching them for partnerships.

Uncommon SEO Facts All Marketers Must Be Aware Of!



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Seo Service in Denver is widely used for various purposes, but did you know SEO still keeps a lot of secrets for a lot of beginners out there? There are a lot of SEO facts out there, with more or less known matters. Before you get into hiring SEO services for your project, it is highly recommended always important to support creativity with tangible information.

Here are some uncommon SEO facts, you must know!

75% Of Seo Is Considered To Be Off-page And 25% Is On-page

There are two key elements to improving your SEO: One is by attracting links in order to make your content relevant for the word people are searching for. These elements are most commonly known as off-page (on someone else’s site) and on-page (your site).
If you have the right and desired Web Design in Denver co, the very first thing you must do is to check if your content is relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly, you will have to create content that others want to link to. Search engines view these links as “votes” thereby informing the search engines that your site is a valuable one for people searching for an answer.

Page Titles Are The Most Important Element For On-page, After Content

The biggest mistake most websites make is not including an effective page title. This is considered to be the second most important on-page SEO element after the relevancy of your content. It is important to have a targeted page title.
The page title appears at the very top of your browser on the tab and also is what shows up on Google when people search.

Persuasive Meta Descriptions Under 160 Character Increase Click-through Rates

The meta description is the brief preview that shows up underneath a link on search engines, this is said to be an important factor for Seo Service in Denver and all around, as it provides the readers to get an idea of what’s coming if they click. Thus, a tempting meta description will have a good increase clicks even though it does not influence your rank in the search results.
It is essential to check if your meta descriptions are unique on each page, which will attract clicks depending on each searcher’s interests.

The Top 5 Results Help To Get 75% Off The Clicks

As you build your gum wall, it’s not necessary that it will be good enough to be one of many. You need to be one of the best in order to rank higher. In the search engine world, the top 5 results get 75.7% of the clicks which means you need to maintain a good focus on your efforts on a few valuable words and build content around those terms. Make sure that you do not spread yourself too thin or you’ll find yourself the jack of all trades and master of none.

Top Ranking Positions Have Significantly More Facebook Activity

This is the most uncommon fact of all, as we noticed few were correlations made between Google+ (which is deprecated), Pinterest or LinkedIn and ranks and it seems that higher rankings are correlated with various social platforms like Facebook, Linkedin & Pinterest high shares altogether. These are still the strongest correlation was between a high number of Facebook shares and better ranks, and the correlation can not be ignored easily. You don’t have to be an SEO expert to know that organic listing doesn’t come up easily, regardless of the fact that what type of SEO tactics or social media strategy you’ve used.

Greatest Free Website Building Platforms To Save Your Budget


Web Design, Website Designing Company

It doesn’t matter if you are a blogger, freelancer, startup owner, vendor, etc. if you want to build your online presence, then you need to develop a website. Everyone cannot afford a web design company in Delhi but with the emergence of many free web building programs, you don’t need to. These tools are simple enough that you don’t need to know coding or designing to use many of them. Some provide incredible features that let you build a responsive and SEO-friendly website, but you might need to pay to get more features. Here are some of the best website building platforms that you can use for free.


WordPress is the most popular free web builder, powering about 34 percent of the sites online. It offers a wide range of templates for different types of sites, most of which are responsive and can be customized. WP started with blogging in mind but now caters to other needs like e-commerce and business sites as well. Its content management system is easy to use and its analytics tool helps you keep track of your web traffic and sources. WP offers a huge library of plugins and extensions that you can use to add more features to your site. But if you want to make the most of it then you need to know coding or hire a web designing company.


Many people consider it the best free web builder for its premium-level features. This tool offers you a huge library of attractive templates for different purposes that are mobile-friendly. Its drag and drop tool is unstructured, giving you more control over how you want to place your site’s design elements. You can use it to add amazing scroll effects. Its Artificial Design Intelligence (ADI) makes the process easier, allowing you to take your brand online quickly. If you don’t have a logo yet, you can make one with Wix’s logo maker. It doesn’t have its own analytics tool but allows you to add a third-party one.


If you want to go live within minutes without worrying about minor details then Weebly is the best option for you. Its beginner-friendly editor is clean and simple, allowing you to make basic changes to the design. It has 64 templates for different types of websites. But its simplicity comes at the cost of how many features it can provide. If you want to add more features, then you need to use Weebly App Centre. Its greatest plus point is that it provides you with unlimited bandwidth, unlike most free builders.


If you’re into one-page sites then Strikingly is your best option, though you can also build multi-page sites with it if you want to. It allows you to build as many sites as you want and if you don’t like the first templates then you can change it as many times as you need to. It doesn’t give you much creative freedom but makes up for it by letting you create a site and go live quickly. Its greatest drawback is that its free plan lacks an SSL certificate meaning that your website will be flagged as not safe by browsers.


It’s one of the few web builders that allow you to build a multilingual site for free, an important feature if you are catering to different geographic regions. It offers you cool features like blogging, online store and SEO options. However, its drag and drop tool while simple doesn’t offer you many features and it doesn’t come with an SSL certificate meaning that visitors might find your site shady.

These are some of the best free web builders that you can use to create an attractive website design in Delhi with ease. 

The problem with free web builders is that their features are often limited, which is fine if you are a freelancer or a small business owner. But if you want something extra then you might need to pay a premium or hire a web design company in Delhi.