Monthly Archives: April 2020

Some Tips To Remarket To Your Customers The Right Way

Digital marketing agency in delhi

Retargeting or remarketing is all about advertising your products and services to people based on their previous actions, like visiting a website or searching for said products. People working in a digital marketing agency in Delhi or running an online store are familiar with the concept and may not see anything wrong with it. But the general public isn’t sure about how it works and may worry about how you are using their data. You can alleviate these concerns by retargeting your products tactfully.

Tips For Retargeting Tactfully

Leave Customers Who Convert Alone

Once a customer buys your product, it’s time to stop retargeting them because there’s nothing more annoying than receiving ads for a laptop that you already bought. You need to stop retargeting the customer so that they keep a positive view of the purchase and offer a good word of mouth for your products. You can use a burn code to remove the customer from your remarketing list. You can advertise discount codes or other products they may be interested in instead.

Optimize Your Website For Conversion

The best way to prevent disturbing people with retargeted ads is to not retarget them in the first place, and the best way to reduce the need for retargeting is to improve your conversion rate. If your visitors convert on the first visit, then you don’t need to send them reminders to do so. There are many ways to improve your website’s conversion rate, like simplifying the checkout process, maintaining consistency between ads and products, etc. You can consult a digital marketing agency in Delhi to audit your website and identify what changes you need to make to improve your conversion rate.

Try Different Remarketing Strategies

Most people think of retargeting in terms of search retargeting (i.e. based on what search terms the user used on search engines.) But you can also retarget someone based on how they interact with a website, email, etc. Of these, website retargeting seems to be the most efficient. You should try out different strategies and see which gives you the best results.

Limit How Many Times You Retarget Your Customers

If your customer doesn’t buy the product that they were checking out a few days ago despite your third advertisement, then they have probably lost interest in it. Displaying more ads might just cause them to deactivate their account on your online store, so stop after a few tries. This will also help you save money and invest in other strategies. You should decide how many times your customers will see the ad per day, week or month and stick to that limit.

Offer An Opt-Out Option

These days remarketing strategies hardly go unnoticed because people know you are retargeting them when they see ads for items that they abandoned in their shopping cart at your e-commerce site. While some may be okay with it, many might find it annoying and wish to opt out of your list. You should offer them that option so that they can be at peace about their privacy and you can focus your efforts on other strategies.

Update Your Ads

You can remarket the same products to your customers for a long time if you update your ads after a few months. Many customers get used to the ads and start ignoring them after a few months. You can maintain their interest in the products by changing the ad copy, style or format after a few months.

Segment Your Visitors

Every customer is different from the other, e.g. some may visit your website’s homepage to see what you’re all about while some may be looking for a product and may have nearly bought it before abandoning their cart. You need to segment these customers into different categories and develop different strategies for both. The first category may need ads that talk more about what you have to offer while the second category may need subtle reminders about their cart.

In conclusion, the key to retargeting your target audience successfully is to be tactful about it.

Some Important Web Design Tips For Startup Businesses

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Many startups build a website before renting an office because they realize the importance of establishing an online presence. Many turn to a web design agency in Delhi to create a unique website to establish their brand. Being a startup owner gives you an edge over established companies in the sense that you can apply the latest designing trends to your website to make your brand seem sleek and modern. You need to consider various elements like text, code, widgets, colours, etc. when creating a design.

Web Design Tips For Startups

Keep Your Design Minimalistic

Minimalism is the norm among modern web designers because visitors find websites with fewer elements pleasing to the eyes and easier to use. Do not overcrowd your website with widgets, only add the features that your visitors need. Make use of the negative space between elements to keep your theme neat and use a simple navigation system to offer a better UX to your visitors. It will also ensure that your website loads fast.

Use Responsive Design

Responsive design is no longer a trend but a norm because every web design agency in Delhi can vouch for its importance. A responsive theme can adjust your website elements based on your visitor’s screen size, so they can access your URL from any device and experience the same level of UX on them, theoretically. It takes less time, money and effort to build one responsive site than a separate website for different devices or themes for a dynamic serving site. It’s also easier to maintain and update than the latter two.

Think Mobile-First

Mobile-first is an approach to designing a mobile-friendly website where the designer builds the website for mobile devices and builds the design up from there for tablets and desktops. This approach ensures that the website works well on mobile devices, which is important because most people use them to access the net. This approach includes using CTA buttons large enough to tap, simple design, etc.

Apply The Right Colours

You need to be consistent with your colours for effective branding so that your visitors get a consistent message on different platforms. Choose your colours carefully based on the type of mood you want to create. Choose shades that work well with each other. Choose one or two brand colours for your brand and use neutral hues for the copy.

Improve Content Legibility

The web content conveys what your website is all about. It needs to be legible so that there’s no misunderstanding. Use the sans serif fonts for your web content for better legibility. Make sure that the text contrasts the background. Keep a line-height of 1.5 to 1.75 to create a clean layout. Use only one font or two fonts to keep the design consistent.

Add The Right Social Buttons

Adding social media buttons to your website is important to integrate it with your accounts but you don’t need to add every social media button you can find. You can consult a social media agency to identify which platforms are popular among your potential customers and which match your brand personality before adding them.

Design For Users

The user’s experience has a direct impact on your website’s bounce rate, which impacts its SERP rankings. You need to improve your site’s UX to reduce bounce rates and improve your rank. Think about how your users will use your website and arrange your UI accordingly. Improve your site’s loading speed by compressing your images and removing unnecessary elements.

Integrate Social Media In Sign-Ups & Comment

Many people feel reluctant about signing up for newsletters or leaving comments under the blog because they have to spend some time filling their details. You can make this step easier by allowing sign-ups through social media accounts. Most people are always logged into their Facebook or Google account and it takes a few steps. You can consult a social media agency to identify the best platforms for this purpose.